Elkay partnered with us to create a campaign addressing the issue of contaminated drinking water in schools and raise awareness about the need for better water filtration systems for students.

We chose to put kids at the center of the campaign, using a playful, interview-style approach set against a bold,
eye-catching blue backdrop. The contrast between the children's humor, curiosity, and innocence and the reality of what's found in their drinking water created an emotional and memorable narrative that underscored the importance of safe, clean water in schools.

The campaign extended across multiple touch points, including commercial, website experience, digital content, and social advertising, creating a cohesive platform designed to educate, engage, and inspire action.